Get Gok’d in Gok For Tu

The fashion fairy godfather that is Gok Wan brings his expertise to the highstreet through his ‘Gok for Tu’ (at Sainsbury’s) design debut. Not content with taking the country by storm as a superstylist, the collection proves that Gok Wan the fashion designer can give the likes of Reiss and Topshop a run for their money. Often seen effortlessly customising and revamping a variety of pieces on his hit TV show Gok’s Clothes Show: Get the Look For Less, it was clear that it was only a matter of time before this uber stylist decided to turn his hand to fashion design.

The 13-piece capsule collection, available in sizes 8-22, hits the rails today and sees a series of timeless pieces (skinny fit trousers, oversized shirts and wrap dresses) juxtaposed with other on-trend creations (jodhpurs, trapeze-shaped shirts and palazzo pants). What the collection lacks in number, it truly makes up for in quality. It is comprehensive in that it encompasses a good mix of day and evening dresses; luxe vests; slouchy waist coats; ‘perfect-fit’ trousers and a chic swing tuxedo jacket – all of which are very reasonably priced between £20 and £45 apiece.

So what else can you expect from the collection? Given that Gok is never one to shy away from pop colours and bold prints; the Gok for Tu collection features a mix of autumnal hues ranging from rich reds; terractottas; teals and dashes of black which ties the collection together. The signature oriental floral and cherry blossom prints also designed by Gok, add a bit of pizazz to the pieces both inside and out, and add that little extra bit of ‘Gok-magic’ to the finishes. At the preview event, he explained that; “I wanted women to flirt, flaunt and celebrate their curves. I’ve spent the last few months working through every detail and believe we’ve delivered attainable and affordable design like never before.”

Gok has paid meticulous attention to detail which is obvious in the quality of the fabrics. The classic lines and figure-fixing shapes alongside the everyday wardrobe basics, add to the overall wearability of the collection on a whole. As his first foray as a designer, Gok has proved that he is indeed a master of many talents with the ability to design show-stopping pieces at purse-friendly prices.

We predict the stand-out pieces will be the ruby red long sleeved wrap dress with an intricate button sleeve detail; the oversized shirts particularly in teal, the floral reversible kimono and the ‘perfect-fit’ trousers. Head to one of the 200 Sainsbury’s stores currently stocking the collection to avoid disappointment. Once you’ve shopped til you drop, Gok invites you to share pictures of yourselves in your new purchases at the Gokettes Gallery. Ready…Steady…Shop!

Words: Keji Mustapha

Images: Gok for Tu; Glam Media - www.glam.co.uk